Details: On Monday, September 9 at 9 AM PST, we held a training session focused on the Loyalty Platform by Guardoe for retailers, especially those in consumer goods like grocery, convenience, and liquor stores.
Overview of Loyalty Platforms
Market Focus (Who we sell to)
Complexity of Individual Loyalty Programs in a Cooperative World:
- Programs Driven by Manufacturers
- Government-Funded Loyalty Programs
- In-Store Loyalty Programs
Guardoe Solutions by CSI Works:
- Must be compatible with partner programs.
- Types of loyalty programs merchants can set up:
- Punch card solutions
- Coupons
- How programs are presented to customers
New Customer Acquisition Approach:
- Ideal for Very Small Businesses (VSMB)
- Direct-to-consumer via credit card tokens, independent of POS systems
Guardoe vs. Current Approaches
Go-to-Market Strategy on Clover
Loyalty Platform Features:
- POS agnostic
- Discount app agnostic
- Token capture
- Available to independent agents/ISOs for revenue share
- Email/Phone validation
- Consumer app with unique offers, device agnostic, requires location services
Demos:
- Guardoe Consumer Experience
- Guardoe Merchant Experience via Customer Plus Plus Cloud CRM
Questions:
- Future product roadmap:
- Digital platform
- Direct-to-consumer digital commerce
- Buy online, pick up in-store (no delivery)
- Empowering VSMB retailers
- Pricing and Revenue Share Structure